Ian Spero

Through over 30 years professional experience in affinity marketing and brand communications Ian Spero has gathered a deep knowledge and belief in the power of private/public sector alliances to deliver business benefit and social impact.

As we reach a tipping point concerning the use of technology in our lives, Ian is focusing on the potential of innovation to improve quality of life for people living with life threatening conditions through Creative Skills for Life, together with the Agile Ageing Alliance, a campaigning social business which aims to accelerate development of innovations that improve health and wellbeing in later life by means of smart venturing and clever collaborations.

The Alliance also provides strategic advice and project development services to private sector clients and public funding bodies, including the European Commission, and Innovate UK where Ian served as an architect for the Long Term Care Revolution, which aims to demonstrate that through innovations in technology, business and service models, dependent lifestyles can become an engine for economic growth, leading to a reduction in the financial burden on State and citizens.

During 2016, on behalf of the European Commission Ian lead an outreach programme taking soundings across Europe in order to inform the development of a 'European Reference Framework for Age-friendly Housing'.

Working alongside Utrecht University, AAA engaged with national governments, city, local and regional authorities, health and care practitioners, NGOs, corporates, SMEs, end-users, tech solution providers, financial institutions, academics and others. The project explored new forms of cross-border and cross-sector collaboration, in a spirit of open innovation.

Outcomes from this work have been captured in a white paper 'Neighbourhoods of the Future: Better Homes for Older Adults – Improving Health, Care, Design and Technology' – produced in partnership AAA member McCarthy & Stone, the UK's largest developer of retirement homes. For further information and a download link.

For further information: ian@creativeskillsforlife.com