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AAA™ - In the News September 2017 - A Place to Play

How we age is in revolution. Decreasingly an issue to fear or ignore, and more a fact of life we can embrace and even thrive in. Ian Spero’s recent article on the changing attitude of marketers toward older consumers celebrated this fact by placing a spotlight on those leading the way. Visionary companies realising the conceit of ‘anti-ageing’ is on its way out. Substantiated by the insightful stories we found this month, this opportunity for change is being addressed across many sectors. ...

September 5, 2017

Brands Should Celebrate Older Consumers

Saying a product promotes “anti-ageing” is no longer acceptable.In the battle against ageism this is something of a landmark victory. Age UK says that ageism, or age discrimination can impact on someone’s confidence, job prospects, financial situation and quality of life. They also claim the way older people are represented in the media can have a wider impact on the public’s attitudes.As a marketer I have always thought it counterproductive that brands invest very little in targeting ol...

August 25, 2017

AAA™ - In the News August 2017 - Life in the Fast Lane

July’s most popular stories had a truly international feel. This month’s digest features an Australian centenarian ballet dancer, advice from the U.S. on living in place and a record breaking rally driver from Ireland. Head to the barre We begin with this inspiring story about 102-year-old dancer and artist Eileen Kramer. Right now, she is working on a ballet in which she plans to perform, is the ambassador for the Arts Health Institute, has appeared in music videos, and collaborates on fash...

July 27, 2017

In Search Of The Next Big Thing

In America there is much talk of the ‘Silver Tsunami’. According to Microsoft’s Ed Steidl what we should really be talking about is a phenomenal global business opportunity. As Global Programme Manager responsible for 120 Microsoft Innovation Centers in 33 countries worldwide, Ed is focused on providing tech entrepreneurs, start-ups and early stage businesses with the means to translate promising concepts into sustainable businesses. He’s an evangelist for innovation as a force for good ...

July 26, 2017

AAA™ – In the News July 2017 – Skills to Pay the Bills

This month’s AAA news digest is a bumper edition. It features feminism, award nominations, nonagenarian innovators and much more. Inspirational people using their hard-won experience to stay agile, defy convention and gain global attention. We start with a woman who, quite frankly, could inspire people quarter her age to up their game. Ageless Design We met Barbara Knickerbocker Beskind in this recent article from Next Avenue, introducing probably the world’s only 93-year-old product designe...

July 12, 2017

AAA™ – In the news June 2017 – Let’s Get to Work

Today we awoke to political uncertainty over who will shape ageing's big issues over the next five years. So as we await the outcome of yesterday's election, let's take a moment to look at some of the other key players influencing this hugely important area. Let's begin with the most popular story we shared this month – one that's very close to home. It's Good To Talk This recent article from Next Avenue – 'public media's first and only national journalism service for America's booming o...

June 8, 2017

AAA™ – In the News May 2017 - Life Begins at 101?

We recently hosted wealth of innovators, industry leaders and provocateurs sharing their vision for our Neighbourhoods of the Future. We'll be sharing the outcomes very soon, but until then you can find the best tweets from the two-day event at the #Open4i handle. Hot Property As you will see we covered all the topics referenced in our white paper, including "PropTech". One of its leading experts James Dearsley tells us that: "PropTech is going through a huge growth phase as the wider prope...

May 30, 2017

Microsoft To Launch Agile Ageing Open Innovation Challenge

In an unusual show of unity, Innovation Leads for IBM, Intel, Microsoft and other major corporations, will join forces with the European Space Agency, European Commission and representatives from various UK Government Departments in London next week. The catalyst for this Think Tank is the publication of a white paper predicting a new breed of “Cognitive Home” in joined up digitally empowered neighbourhoods, which will free up hospital beds and institutional care facilities, thereb...

May 5, 2017

AAA™ – In the news March 2017 – Who’s Building a Stronger Society?

What a great start to the year. Agile Ageing has launched its brand new website, released a visionary report on the future of Cognitive Homes in an ageing society (downloadable now for free). And next up the Agile Ageing Alliance (AAA) will be furthering its European agenda towards a Reference Framework for Age-friendly Housing at the European Commission in Brussels April 26th, to be followed by our Neighbourhoods of the Future 2017 launch: The Shape of Things to Come. Taking place on May 10/11 ...

March 31, 2017

Home Smart Home: The Shape of Things to Come

A new in-depth report from the Agile Ageing Alliance predicts intelligent ‘Cognitive Homes’ of the future will be able to assess and manage our needs and desires in later life.  Almost 32 million people will be aged 60 or over in the UK by 2039. But what sort of living environment can we look forward to when we leave the workplace and embark on the next chapter of our lives? The in-depth investigation, commissioned by McCarthy & Stone, the UK’s leading retirement housebuilder, conclud...

March 3, 2017

AAA™: In the News February 2017 – Agile’s the Word

Researching our soon-to-be-published Neighbourhoods of the Future report, in partnership with the UK's leading retirement housebuilder McCarthy & Stone, has revealed the huge range of organisations beginning to take ageing very seriously. Whether it be the challenges faced, or the opportunities within. And we've kept a close eye on The Guardian's ongoing focus on retirement, as journalist Amelia Hill hears from readers what ageing and retirement means to them. Rather than the familiar d...

February 26, 2017

Sign of the Times

It was encouraging to see the long awaited UK housing white paper acknowledging that offering older people a better choice of accommodation can help them to live independently for longer and reduce costs to the social care and health systems. That said, the white paper was less specific in terms of how the government intends to inject life into a pretty static market, beyond drawing on the expertise of a wide range of stakeholders. Which, as regular readers will know, is precisely what the Agile...

February 17, 2017

AAA™: In the News January 2017

Researching our upcoming report on how new technologies and joined up thinking will transform our homes and improve our quality of life - written in partnership with retirement home industry leaders McCarthy & Stone - has given us a great deal of hope for the future. Not only is there a wealth of products making their way onto the market to support our ageing society, but the number of organisations getting behind the issue is increasing too. The Guardian for example, has just launched an ...

January 27, 2017

Dimensions of Change

We live in a fast changing society. It seems we are reaching the limits of the capability of humans to digest technological advancements. And with singularity on the horizon, things tend to speed up even more. The question that has to be raised in this perspective is twofold: will we create a society at two speeds with those who can and those who cannot keep up the pace? And secondly, how can we synchronize this evolution with the changing dynamics of the ageing population? Both are equally i...

January 17, 2017

AAA™: In the news December 2016

It's been a fantastic year in the world of Agile Ageing. Having met, heard from and been inspired by so many people, organisations and ideas, we're very much looking forward to 2017. Right now however, we're in Brussels with a host of international cross-sector stakeholders at the European Summit on Digital Innovation for Active and Healthy Ageing. Tomorrow, we host our Neighbourhoods of the Future event, where we will present insights from the Agile Ageing Roadshow and further explore the co-...

December 7, 2016

AAA™: In the news November 2016

It's been a great month for provocative articles rethinking the very idea of ageing in today's fast-paced world. The most recent came from Agile Ageing's very own Ian Spero, who revealed what he learnt at the latest Neighbourhoods of the Future event, in Warsaw (the ninth NotF event in as many months). Before you read that however, take a look at what else has been happening in the news… Start me up That's what middle-aged entrepreneurs around the world are saying to investors apparent...

November 8, 2016

Holding Back the Years - rock n' roll - an elixir for a long, rich and creative life

So it turns out we're never too old for a bit of sex, drugs and rock n' roll and furthermore it can actually do us the world of good. That's according to Professor Wlodzislaw Duch, who heads up the Neurocognitive Laboratory in the Center of Modern Interdisciplinary Technologies, and the Department of Informatics (both at Nicolaus Copernicus University). Speaking at the Polish Ministry of Economic Affairs in Warsaw, at our ninth Neighbourhoods of the Future roadshow in as many months, Professo...

November 3, 2016

AAA™: In the news September 2016

What better way to welcome you back from the summer holidays than by providing a run-down of the best recent news stories in our world of Agile Ageing? And with less than a week to go until our next Neighbourhoods of the Future event in Utrecht followed by our collaboration with AAL at their Forum in St Gallen, Switzerland, we thought it the perfect time to refresh memories of what we're all about. Second lives First up is this thoughtful piece from professors Lynda Gratton and Andrew Scott...

September 16, 2016

Hot to trot

I am writing on what we are told could be London's hottest September day in 50 years. Wherever you are reading, hopefully you found time to soak up some invigorating sunshine over the summer months and are now gearing up for a productive autumn. There's a lot going on at the Agile Ageing Alliance (AAA). Neighbourhoods of the Future is back on the road this month, kicking off in Utrecht on the 22nd, followed by the AAL Forum in St Gallen Switzerland on the 28th. We are also looking forward t...

September 13, 2016

AAA™: In the news August 2016

It's been another great month for stories about rethinking how we age. From commitments to building new age-friendly cities, to simply learning how to talk to your family about getting older – we think they are great examples of the progress being made in this diverse world. City folk One story that really stood out was this fantastic, in-depth article from the Guardian looking at global examples of cities already addressing the needs of their ageing populations. 'Improving with age? How...

August 8, 2016

AAA™: In the news July 2016

With so many stories in the news recently about the diverse world where we live and the diverse world of ageing, we thought it useful to start a news round-up focusing on a world where people want to live longer and better and where diversity shines a positive light. First up is this article from Tech Radar about how wearables are 'helping our elderly loved ones' to live happier and healthier lives. They look at five different pieces of tech addressing issues such as falls or learning what it...

July 15, 2016

AAA™: What’s happening now, what’s happening next?

2016 is shaping up to be a very busy year in the world of Agile Ageing™. With several events having taken place already to shape the European Reference Framework for Age-friendly Housing we thought now was the perfect time to share some of their findings. We kick-started the programme in Brussels in May and have since staged events in London (at NatWest HQ), Arnhem, Bilbao and most recently in Barcelona in partnership with the UN's Ethical Cities programme. We're excited to announce ...

July 14, 2016

Never Underestimate the Power of a Small Group of Committed People

Not a great week to be British. I am in Germany when Nigel Farage proudly takes credit for achieving his lifelong ambition – to march the UK out of the European Union. My colleagues, a convivial multinational mix of technologists, academics and SMEs want to know why the Brits want a divorce after all these years. I begin by saying we don't really feel that way. I waffle about giving the establishment a good kicking, about Farage and Johnsons' empty promises, of second referendums, and of Ca...

July 5, 2016

We Can Be Heroes

This morning I woke to learn of the sad death of Muhammad Ali, one of my childhood heroes. As I sat down to write this blog, rich memories of Ali and other larger than life icons recently passed come flooding back. Prince, a musical maverick and pioneer who bridged many genres and struck a powerful chord with black and white artists and audiences alike. And David Bowie, the creative genius who inspired self-expression without constraint. Our heroes come in myriad flavours; champions, pioneers ...

June 26, 2016

Setting the agenda for the Agile Ageing Alliance

Last week saw two days of fantastic debate and knowledge sharing around how we can better prepare for older age, and truly build Neighbourhoods of the Future. As we work through the key thoughts shared from those days, thoughts which will inspire the discussions soon to start in the Agile Ageing Alliance group, why not take a moment to remind yourself of the days' discussions with the event agenda. AAA ...

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